Monday, 24 November 2014

Themes and ethics

Age in promotion..

Age is something that changes your appearance, alot of people want to naturally stay wrinkle free with no grey hair for the full duration of their lives; however unfortunately this is not possible. Over the years there has been alot of problems with age in fashion, your typical 'beautiful woman' is looked upon to be young and wrinkle free. Recently people have been fighting this discrimination!

THE FLAT AGE SOCIETY -

The flat age society is a group ....

People associate technology with younger people, they usually assume that older people don't use technology however now they do, this is the beginning of elder people using technology. Over 70% of people aged 50 to 70 have made a social media account in america. The new trend is focusing some of our technology at these people, its a gap in the market, it could be the next billion dollar idea! 

When i say elder people its automatic for the stereotypical old person to pop into your head, unfashionable, grey hair, walking stick, bingo dapper in their hand.. But do you ever think of these people? This is actually the new generation of elder people, 'the flat age' they no longer grow any older, their just how they where when they where young!

Madonna, aged 56

Grace Jones, aged 66

Iman Abdulmajid, aged 59

David Bowie, aged 67

Social media is now making an inpact on this age group -

Chic at any age - a blog by an older woman showcasing her beauty and fashion tips.




Thats not my age - another blog made by an older woman

SIZE
Size always seems to be a problem within fashion and it has been for many years. Many models are so skinny that you can tell they haven't ate a real meal in a long time. These are the people we worship and the younger generation as well as the older, aspire to become. The average woman in the uk is a size 14, however the average model is a size 4, are we selling fashion or an unhealthy dream?


Marilyn Monroe made the 1950's a complete different era to this, she made the healthy look beautiful! All men wanted someone like Marilyn, 'abit of meat on the bone' some may say.


Recently there has been changes in the size of models and icons, people love the hour glass shape, that is the current definition of a sexy woman, ask Beyonce and Kim K! The dreams of size 4 have disappeared for many people and we are heading back into the 1950's, therefore we have to also change the approach of our promotion. 


Everybody and their grandmother wants to be Queen B, she's amazing, respectful, beautiful and has the perfect body. We are slowly drifting away from this incredibly skinny and unhealthy look. Even with Cara, we don't idolise her for the width of her waist, she openly speak about her love for bacon, she's not selling starving yourself as being cool. We idolise her face and her amazing eyebrows!


However anorexia is not fashions fault, it is usually because people want to be in control of their life. Its not usually driven by media, although looking a certain way may be an influence, but in most cases it is the lack on control in somebody's life. I interviewed two people on their personal experiences with weight to see what the cause of their problems was.

Anorexia 

Q: When did this begin?
A: Around year 8/9 in school, I was 13 years of age at the time.

Q: What do you remember from this time?
A: I can remember being in a room one day and deciding I was going to stop eating, I can remember the exact room I was in when I made the decision. From that day on I stopped eating, it was like something clicked in my head, I blocked everything out and I can't remember much else from this time.

Q: Do you feel media influenced you at all? 
A: No, not at all. I mean around that time having a nice body seemed important to look pretty like certain celebrities, however it would never be enough to drive me to anorexia.

Q: I know your parents are no longer together, when did this happen? Could it have influenced anything?
A: It happened when I was 10, so around 3 years before my anorexia, I have never thought about whether it influenced it although I do blame my dad a lot for it. He used to make jokes towards me when we where out, tell me to order the salad instead of the chips or act surprised if I walked somewhere instead of asking to be taken in a car or bus. 

Q: Do you feel it could have been control over your own life? I know you said before the interview that you enjoying eating out because from a young age thats the only time you would actually eat food, could this be anything to do with it? Could your eating out situation be because the only time you where out of the bad environment where your parents marriage broke down is when you where out? 
A: Yeah maybe, I'm still so unsure why I done it, it was more of a mental thing I just did not want to eat and I blocked everything out so much that I can no longer remember what was going through my head during that time. Looking back now it may have been over control because I was at such a young age that I didn't really control anything and then when my parents marriage broke down I didn't even have control over my happiness. So perhaps I just didn't feel in the mood to eat and when I stopped eating I realised I had control over that part of my life. My friends used to try and force me food and I just said no and refused it, at that point I did have control, no one could make me eat. I still ate when sometimes though, so when I was out for dinner with my family now and then I would eat some of my meal, more than I would if I was at home. I never checked calories or anything like that, I even binged on chocolate, it would get to the point where I would think I need sugar right now otherwise I will collapse so I would eat a small bar of chocolate or drink a lot of frizzy pop. 


Exotic other


The exotic other in promotion depends on which country you are from and your culture. A skinny blonde model is the norm for many different places when looking at promotion, however a black model would be an exotic other, your likes of Jordan Dunn and Naomi Campbell. Its something you would praise vogue for doing, something that would make news in the fashion world and be classed as the world modernising and coming forwards in time. But it depends on the country because in places like africa a black woman on a cover of a fashion magazine would not be an 'exotic other' it would infact be normality. If a blonde haired blue eyed model was on the front of a Japanese magazine it may also be an exotic other, it depends on what you are used of. Because Paris, London and New York are your main fashion centrals it means black women in fashion is a massive 'exotic other' as the stereotype for all these places has a white skin colour. 

Stereo typical french

Stereo typical english

Stereo typical american 

In Vogue they have a september issue which is released once a year and is the biggest most in depth issue they release. This issue is incredibly important in the fashion world, since 1892 when vogue first began, only 2 of their september issues have had a black woman as the front cover. TWO! Naomi Campbell was the first black woman on a vogue september issue in 1989 then Halle Berry was the second in 2010. 

Naomi Campbell 1989

Halle Berry vogue 2010

Fur in fashion


Fur in fashion has been an issue for a very long time now, especially in couture. Many animals are suffering and even being murdered for their fur. There is thousands of campaigns, many ongoing to try and stop this happening, a lot of companies now use faux fur as a substitute to real animal fur.





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