The hijack app was brought out by meat pack which is a very trendy store in Guatemala. Its a store for sneaker heads and has a very cool up to date target market. They needed to find a way of promoting to keep these people interested so they introduced the hijack app. With this app you had to have your locator on so they knew where you where then they would randomly give you a discount from 100% and the percentage you got off would go down by 1% every second it took you to get to the store. It was like a game with a reward and it made you buy shoes every time it happened, why would you waste discount! This is an amazing way of promoting.
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